Tourism sector boosts transformation

Hot on the heels of International Women's Day, The Deputy Minister of Tourism, Tokozile Xasa,

proudly launched the Executive Development Programme at the UNISA Graduate School of Business

Leadership today.

As outlined in the National Development Pla

n (NDP), socio


economic transformation policies and

programmes is aimed at steering the economy on an inclusive growth path. Tourism is one of the key

economic pillars and contributes significantly to the GDP and job creation.

The launch of this programme

aims to redress the skewed socio


economic landscape of the tourism

industry with the objective to capacitate black women managers within the tourism sector. The majority

of employees in the tourism sector are women yet many of these women are still relega

ted to the

kitchens, cleaning departments and front desks of many of our tourism establishments. There are few

women on the management and executive positions of tourism sector businesses.

Government has, since 1994, embarked upon a comprehensive programm

e to provide a legislative

framework for the transformation of our economy and laying the foundation for Broad


Based Black

Economic Empowerment (B


BBEE). The Tourism sector became the first to have its Sector B



Codes published ahead of other industrie

s in May 2009


In 2011, the National Department of Tourism (NDT) conducted an independent study to assess the

state of transformation in the Tourism Sector. The study found, inter alia, a low percentage of women

at board and executive management levels of l

arge enterprises in the tourism sector. For example,

whereas all enterprises across all bands (small or large) were required to achieve 50% of black board

members, executive directors and senior top management, only 12% of large enterprises had

achieved th

e 50% target, while 4% had achieved the 25% target for black female directorship. The low

percentage was attributed mainly to the unavailability of black women managers in the sector with the

required qualifications, skills profile and experience for promo

tion to the executive management and

board positions.

The Tourism B


BBEE Charter Council was established to monitor and advise on the implementation of

the gazetted code for B


BBEE. From 2014 to 2015, the Council embarked on a process to develop the


Amended Tourism B


BBEE Sector. On 20 November 2015, the Amended Tourism B



Sector Code in terms of Section 9 (1) of the Broad


Based Black Economic Empowerment Amendment

Act No. 46 of 2013 was gazetted. This made Tourism the first sector in the economy

of South Africa to

develop and align a B


BBEE Sector Code. The amended Code took into account comments and

inputs received from tourism stakeholders during the public commentary period.

In essence, the amended Code is meant to tackle the two main challen

ges in the tourism sector



need to become more globally competitive and the need to include Black people in the Tourism

Sector. In an effort to address the past socio


economic imbalances, the Tourism B



expresses the commitment of all stakeho

lders in the Tourism Sector to the transformation of the sector

and its commitment to working collectively to ensure that the opportunities and benefits of the tourism

sector are extended to Black South Africans as well.

To address slow progression of bla

ck women in the Tourism Sector, the Council recommended that

the Department should partner with a distinguished South African business school to provide an

Executive Development Programme (EDP) for black women managers in the tourism sector. The


is aimed at building strong business skills and leadership capabilities amongst women in

the tourism sector to lead key parts of tourism businesses and form a pool of future top leadership,

entrepreneurs and industrialists in the sector. The programme will

provide in


depth training at the core

of running a successful tourism business.

On 16 February 2016, the Department appointed the University of South Africa (UNISA) Graduate

School of Business Leadership (SBL) to develop and run a course on the Executive


Programme (EDP) for black women managers in the tourism sector. The programme will cover

amongst others, modules such as strategic financial management, global business environment,

managing organisational performance, contemporary leadership,

advanced destination and strategic

marketing, advanced strategic tourism management and the executive tourism project.

The pilot for the programme will run for a period of 12 months starting with an intake of 20 black

women in July 2016. The Department i

s envisaged to train close to 100 black women managers over

a five year period. Tuition fee and other study materials for the EDP will be fully covered by the


This programme is targeted at black female employees who are at junior or middle man


levels. Upon successful completion of this programme, graduates will be conferred with a National

Qualification Framework (NQF) level 8 qualification. Participants will be allowed to proceed to further

post graduate studies such as the Post Graduat

e Diploma in Tourism Management, or a Bachelor

(Honours) degree in the field of tourism or entry into a cognate Bachelor's degree to allow for further

specialisation in this field.

As the Tourism fraternity, we believe that we have strong industry players

that will also do their part in

providing similar training to give women more power and freedom, confidence and know


how to

support and grow the tourism sector.

Tourism is the new gold which transcends the provincial and communal boundaries. Every communi


offers a unique tourism experience. Figures in the previous year indicated that the sector represents

more than 9% of our country's gross domestic product and an estimated 1.4 million job opportunities.

Both tourism and transformation are the key priori

ties of government. With tourism and transformation

we can bring more economic benefits to our country.

The Deputy Minister says: "It is through investments in skills development and training by the private

sector and government alike that we will begin to see a solid base of young, well qualified black

people, and women in particular who will be equipped wi

th the necessary skills to both advance into

management positions, and to be better prepared to be the business partners, business owners and

entrepreneurs of the future."



Natasha Rockman

Deputy Ministry of Tou


Deputy Director: Communications

Cell: +27 (0) 76 429 2264