{"id":48579,"date":"2022-12-06T07:31:25","date_gmt":"2022-12-06T07:31:25","guid":{"rendered":"http:\/\/southafricavoice.com\/?guid=a504794d7b3ca9a52a79f1a5f37d5fbf"},"modified":"2022-12-06T07:31:25","modified_gmt":"2022-12-06T07:31:25","slug":"vinamilk-presente-sa-demarche-de-promotion-de-la-marque-au-global-dairy-congress-asia-2022-2","status":"publish","type":"post","link":"https:\/\/southafricavoice.com\/vinamilk-presente-sa-demarche-de-promotion-de-la-marque-au-global-dairy-congress-asia-2022-2\/","title":{"rendered":"Vinamilk pr\u00e9sente sa d\u00e9marche de promotion de la marque au Global Dairy Congress Asia 2022"},"content":{"rendered":"
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H\u00d4 CHI MINH-VILLE, Vietnam<\/span>, 6 d\u00e9cembre 2022<\/span> \/PRNewswire\/ — Vinamilk<\/a><\/u><\/b>, premi\u00e8re marque de produits laitiers du Vietnam et sixi\u00e8me marque de produits laitiers au monde, a r\u00e9cemment particip\u00e9 au Global Dairy Congress Asia 2022 qui s’est tenu \u00e0 Singapour. Vinamilk a \u00e9t\u00e9 invit\u00e9 \u00e0 partager ses id\u00e9es et son expertise dans la constitution de sa marque f\u00e9tiche, Dielac<\/b>, une marque de lait maternis\u00e9 qui accompagne des g\u00e9n\u00e9rations de consommateurs vietnamiens depuis 33\u00a0ans.<\/p>\n

\"Vinamilk's<\/div>\n

Plus de 250\u00a0invit\u00e9s repr\u00e9sentant des organismes et des entreprises de l’industrie laiti\u00e8re de plus de 10\u00a0pays asiatiques ont assist\u00e9 au Global Dairy Congress Asia 2022, qui \u00e9tait ax\u00e9 sur les derni\u00e8res tendances de l’industrie laiti\u00e8re, les nouveaux mod\u00e8les commerciaux, les technologies avanc\u00e9es, etc.<\/p>\n

Soucieux de r\u00e9pondre aux besoins des consommateurs et d’instaurer une relation de confiance, Vinamilk a surmont\u00e9 de nombreux d\u00e9fis, tels que des \u00e9quipements de production limit\u00e9s et le manque de confiance des consommateurs dans les marques de produits laitiers locales, pour \u00e9laborer une strat\u00e9gie efficace pour Dielac, lanc\u00e9 il y a 33\u00a0ans et reposant sur trois\u00a0piliers\u00a0: la qualit\u00e9 des produits, l’innovation et l’amour.<\/p>\n

Pour concurrencer \u00e9quitablement les marques de produits laitiers \u00e9trang\u00e8res bien \u00e9tablies, Vinamilk se concentre sur la coop\u00e9ration avec des organisations internationales sp\u00e9cialis\u00e9es dans l’application des micronutriments et de la microbiologie pour mettre au point de nouveaux produits, en diversifiant son portefeuille de produits pour r\u00e9pondre aux exigences croissantes des consommateurs. Les produits Dielac sont \u00e9galement enrichis de divers types de nutriments, qui sont similaires au lait maternel et adapt\u00e9s aux besoins physiques et nutritionnels des enfants vietnamiens.<\/p>\n

\"Production<\/div>\n

Pour r\u00e9pondre \u00e0 la demande croissante des consommateurs, Vinamilk a \u00e9tabli une usine moderne de lait en poudre \u00e0 Binh Duong en\u00a02013, avec une capacit\u00e9 pouvant atteindre 54\u00a0000\u00a0tonnes de produits par an, ce qui a consolid\u00e9 le prestige de Dielac dans l’esprit des consommateurs.<\/p>\n

\u00ab\u00a0D\u00e9velopper un amour de la marque dans l’industrie laiti\u00e8re demande beaucoup d’attention, car les produits nutritionnels pour enfants doivent respecter la s\u00e9curit\u00e9 alimentaire et r\u00e9pondre aux normes internationales\u00a0\u00bb, a confi\u00e9 Nguyen\u00a0Quang\u00a0Tri, directeur ex\u00e9cutif du marketing chez Vinamilk.<\/p>\n

L’\u00ab\u00a0amour de la marque Dielac\u00a0\u00bb est n\u00e9 de l’amour\u00a0: du c\u0153ur des parents vietnamiens qui veulent ce qu’il y a de mieux pour leurs enfants\u00a0; du c\u0153ur des concepteurs de produits et des cr\u00e9ateurs de marques en tant que Vietnamiens d\u00e9sireux de soutenir les g\u00e9n\u00e9rations vietnamiennes qui se tiennent aux c\u00f4t\u00e9s de leurs homologues \u00e9trangers\u00a0; et du c\u0153ur de Vinamilk, un entrepreneur d\u00e9termin\u00e9 \u00e0 construire une industrie laiti\u00e8re vietnamienne de niveau international.<\/p>\n

\"Generations<\/div>\n

\u00ab\u00a0L’importance d’\u00e9tablir une relation entre le consommateur et un producteur laitier passe par sa marque. Nous savons que nous disposons d’un marketing efficace qui suscite l’int\u00e9r\u00eat des consommateurs et leur fait comprendre la valeur et les avantages des produits laitiers pour la sant\u00e9. Mais en fin de compte, les consommateurs ach\u00e8tent un produit et c’est pourquoi il est si important d’avoir une marque qui soit forte, reconnaissable et fiable\u00a0\u00bb,\u00a0<\/i>a ajout\u00e9 Caroline\u00a0Emond, directrice g\u00e9n\u00e9rale de la F\u00e9d\u00e9ration mondiale de laiterie.<\/p>\n

Le parcours de Vinamilk\u00a0Dielac, la premi\u00e8re marque de lait maternis\u00e9 produite par une entreprise vietnamienne, va de pair avec la croissance impressionnante de la soci\u00e9t\u00e9. Depuis son lancement en\u00a01989, la marque Dielac est devenue une solution nutritionnelle \u00e0 laquelle les consommateurs vietnamiens font confiance. Ces produits ont \u00e9t\u00e9 les premiers \u00e0 \u00eatre export\u00e9s et sont rest\u00e9s une UGS importante dans le portefeuille d’exportation de la soci\u00e9t\u00e9.<\/p>\n

\u00c0 propos de Vinamilk<\/b><\/p>\n

Fond\u00e9e en\u00a01976, Vinamilk est la premi\u00e8re entreprise laiti\u00e8re du Vietnam. Elle figure parmi les 40\u00a0plus grandes entreprises de nutrition du monde en termes de revenus et parmi les 10\u00a0marques de produits laitiers ayant le plus de valeur au monde. Devenu un poids lourd de l’industrie laiti\u00e8re au cours des 46\u00a0derni\u00e8res ann\u00e9es, Vinamilk est aujourd’hui \u00e9valu\u00e9 \u00e0 plus de 2,8\u00a0milliards de dollars am\u00e9ricains.<\/p>\n

Vid\u00e9o – https:\/\/www.youtube.com\/watch?v=zFcwPfUZM_M <\/a>
\nPhoto –\u00a0https:\/\/mma.prnewswire.com\/media\/1953155\/Vinamilk_s_CMO___Mr_Nguyen_Quang_Tri_congress.jpg<\/a>
\n<\/u>Photo – https:\/\/mma.prnewswire.com\/media\/1953156\/Production_lines_Vietnam_Powdered_Milk_Factory.jpg<\/a>
\n<\/u>Photo –\u00a0https:\/\/mma.prnewswire.com\/media\/1953157\/1.jpg<\/a><\/u><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

H\u00d4 CHI MINH-VILLE, Vietnam, 6 d\u00e9cembre 2022 \/PRNewswire\/ \u2014 Vinamilk, premi\u00e8re marque de produits laitiers du Vietnam et sixi\u00e8me marque de produits laitiers au monde, a r\u00e9cemment particip\u00e9 au Global Dairy Congress Asia 2022 qui s\u2019est tenu \u00e0 Singapour. Vinamilk a \u00e9t\u00e9 invit\u00e9 \u00e0 partager ses id\u00e9es et son expertise dans la constitution de sa [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[165,166],"yoast_head":"\nVinamilk pr\u00e9sente sa d\u00e9marche de promotion de la marque au Global Dairy Congress Asia 2022 - South Africa Voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southafricavoice.com\/vinamilk-presente-sa-demarche-de-promotion-de-la-marque-au-global-dairy-congress-asia-2022-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vinamilk pr\u00e9sente sa d\u00e9marche de promotion de la marque au Global Dairy Congress Asia 2022 - South Africa Voice\" \/>\n<meta property=\"og:description\" content=\"H\u00d4 CHI MINH-VILLE, Vietnam, 6 d\u00e9cembre 2022 \/PRNewswire\/ \u2014 Vinamilk, premi\u00e8re marque de produits laitiers du Vietnam et sixi\u00e8me marque de produits laitiers au monde, a r\u00e9cemment particip\u00e9 au Global Dairy Congress Asia 2022 qui s\u2019est tenu \u00e0 Singapour. 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