{"id":45355,"date":"2022-07-14T15:00:09","date_gmt":"2022-07-14T15:00:09","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=94925"},"modified":"2022-07-14T15:00:09","modified_gmt":"2022-07-14T15:00:09","slug":"multichoice-training-investment-a-massive-boost-for-african-tv","status":"publish","type":"post","link":"https:\/\/southafricavoice.com\/multichoice-training-investment-a-massive-boost-for-african-tv\/","title":{"rendered":"MultiChoice training investment a massive boost for African TV"},"content":{"rendered":"<p>Johannesburg, July 14, 2022 (GLOBE NEWSWIRE) &#8212; A new training initiative is set to revolutionise the African TV sector, taking industry skills to a new level and boosting the quality of content for audiences across the continent.<\/p>\n<p>The initiative will be a collaborative project between MultiChoice, local television channels in various African territories, and the MultiChoice Talent Factory, the MultiChoice industry-development and training programme.<\/p>\n<p>\u201cOur vision is to upskill production professionals, and to raise the standard of productions right across Africa,\u201d said Fhulufhelo Badugela, MultiChoice Africa CEO, launching the programme expansion. \u201cThis will boost Africa\u2019s film and television industry exponentially, because as you capacitate more people, more people are motivated to start projects, and everybody benefits, including the viewers.\u201d<\/p>\n<p>\u201cThis is an investment in the future of our industry, and investment goes beyond financial investment it also requires skills, time and a core understanding of the consumer needs\u201d said Badugela. \u201cBut the most immediate impact will be to raise the standard of productions across Africa.\u201d<\/p>\n<p>The programme will consist of online learning courses, masterclasses, and practical training. MultiChoice will partner with local broadcasters to help develop skills in the various territories. It will include certified short courses in critical production skills such as post-production, sound, screenwriting, 3D animation and cinematography.<\/p>\n<p>The programme\u2019s online-learning component enables MultiChoice to reach as many content creators as possible, across the continent, while also allowing working professionals to do courses at their own pace.<\/p>\n<p>The programme will initially reach 300 broadcast workers who are already producing content in their local markets through e-learning. They will then be able to instantly apply their learnings on domestic productions.<\/p>\n<p>\u201cLocal broadcasters are the grassroots of the TV industry in every country,\u201d said Badugela. \u201cBy building the industry we are enabling local job creation, enabling an industry to contribute to the economy and responding to the ongoing consumer demand for quality local entertainment.\u201d<\/p>\n<p>Masterclasses will be held in person and also broadcast online with local and international industry leaders. The focus is on creating and curating masterclasses that are fit for purpose and meet the needs of each country.<\/p>\n<p>\u201cThe people on the programme will gain skills relevant to their own field of expertise \u2013 so their knowledge will be immediately applicable,\u201d said Badugela. \u201cWe are also able to reach more people by doing the training in-country.\u201d<\/p>\n<p>\u201cWe have seen the impact investments can have,\u201d said Badugela \u201cIn Zimbabwe, we ran a training programme to support the launch of new local entertainment channels. The standard of the new channels is excellent, and the market has really opened up in terms of the productions being launched and the calibre of Zimbabwe\u2019s filmmakers.\u201d<\/p>\n<p>Badugela said she anticipated the African training initiative leading to more productions, with higher production values, which would boost viewership and the financial viability of the industry \u2013 especially in emerging African TV markets.<\/p>\n<p>\u201cImproving the skills of our TV professionals will give audiences more choice and more chance to see themselves reflected in the content they consume,\u201d she said. \u201cIt\u2019s about quality African content for African viewers.\u201d<img decoding=\"async\" src=\"https:\/\/ci5.googleusercontent.com\/proxy\/idxqAMCB_jeE1KZmZ0RFX-DQUQI98zwCh4dUfG4WDkWGzl9HWpSEQVpX2u4uZKwCwPdOdc27qd07GyqswgdYy75QDQfTa-r_ONzLHWnVq4jPF4jiRsmwIs_LbGqBOKiqqGnWRdv1FP4yCx-rOPOgiwA-hg8edWEC_wTGUMF52knbe9qftXRYgCBZqsFkCNYkHA=s0-d-e1-ft#https:\/\/ml.globenewswire.com\/media\/MGY2MTcyY2YtYjI4OC00MmQzLTllNDUtMTY3NjM3MTMwY2FlLTEyMjIwNjU=\/tiny\/MultiChoice-Group-Ltd.png\" alt=\"\" \/><\/p>\n<pre>Elizabeth Fourie\r\nMultiChoice Group Ltd\r\n<a href=\"mailto:elizabeth.fourie@multichoice.co.za\"  rel=\"noreferrer\">elizabeth.fourie@multichoice.<wbr \/>co.za<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Johannesburg, July 14, 2022 (GLOBE NEWSWIRE) \u2014 A new training initiative is set to revolutionise the African TV sector, taking industry skills to a new level and boosting the quality of content for audiences across the continent. The initiative will be a collaborative project between MultiChoice, local television channels in various African territories, and the [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[166],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MultiChoice training investment a massive boost for African TV - South Africa Voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southafricavoice.com\/multichoice-training-investment-a-massive-boost-for-african-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MultiChoice training investment a massive boost for African TV - South Africa Voice\" \/>\n<meta property=\"og:description\" content=\"Johannesburg, July 14, 2022 (GLOBE NEWSWIRE) \u2014 A new training initiative is set to revolutionise the African TV sector, taking industry skills to a new level and boosting the quality of content for audiences across the continent. 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