Tshwane’s Construction Company Aims to Score Business Opportunities in Cuba

The Managing Member of Rethuseng Live Line and Services, Mr Steve Alset says his Pretoria-based electrical and construction company, is aiming to secure business opportunities during the 37th Havana International Trade Fair (FIHAV) taking place in Cuba from 29 October � 2 November 2018. The company received financial support from the Department of Trade and Industry (the dti) to participate in the trade fair.

The objective of participating in the trade fair is to create market penetration for South African value-added products and services in Cuba and to promote South Africa as a trade and investment destination.

Rethuseng Live Line and Services has been in the business for fourteen-years providing electrification installation, street lighting, live line work and substation refurbishment services.

We have travelled to other African countries before to market our company as part of our international marketing strategy. The trade fair in Cuba gives us an opportunity to go beyond Africa and meet potential clientele from all over the world, says Alset.

Alset further adds that they have set their sights on expanding their business and also learning new ways of adapting to the digital revolution.

We need to grow our business and be a force to be reckoned with in the electricity space. Each and every country that is growing has to grow its electricity as well because of construction of roads, building of houses requires electricity. As a company we also want to be on par with international countries that are already exposed to the 4th Industrial Revolution, he says.

Source: Department of Trade and Industry