Tag Archives: MENA

Alight’s COVID-19 Health Messaging Campaign IN OUR HANDS Reaches 100 Million People Worldwide

International Humanitarian Organization Delivers First Virus Prevention Information to Marginalized and Remote Communities Through Global Grassroots Efforts

MINNEAPOLIS, July 9, 2020 /PRNewswire/ — Alight, formerly known as the American Refugee Committee, is proud to share that the IN OUR HANDS campaign has officially reached 100 million people worldwide. The campaign, which was created in conjunction with IDEO.org, launched in mid-April as COVID-19 was surging globally and millions of people still hadn’t heard of the virus. IN OUR HANDS was developed to share bite-sized, positive health messaging and prevention techniques, while also dismantling prevalent myths and misinformation about COVID-19. What started as an effort in the 19 countries that Alight serves has since been translated into over 40 languages and expanded to get lifesaving information to marginalized and remote communities in 86 different countries.

Alight Logo (PRNewsfoto/Alight)

“We are extremely pleased by the reach and impact we’ve been able to achieve with the IN OUR HANDS campaign – from dense cities to rural farmlands – especially being able to help so many organizations and communities missed by other outreach efforts,” says Daniel Wordsworth, Alight CEO. “Especially impactful has been all the translations into regional languages, removing barriers to communication and unlocking information for so many people.”

The campaign utilized social media as one of the main communication platforms, working with 170+ influencers from over 10 countries. Alight’s agency partner, Kepler, executed a highly targeted digital advertising campaign, amplifying the message of the program.

“In-house automation tools allowed us to deploy the campaigns quickly, in under a week, and test multiple rounds of creative to understand what was driving the most impact,” says Johnny Bachrach, Kepler’s Altruism project lead. “This resulted in a reach of over 26 million people in both rural and urban areas of Kenya, Pakistan, Somalia, South Sudan, and Uganda.”

As the campaign picked up momentum, additional grassroots approaches for reaching more people were employed and customized for each country. Efforts including radio and television broadcasts, billboard installations, door-to-door sensitization and message broadcasts from vehicles were leveraged in varying ways to ensure that accurate information was received by as many people as possible.

“Our aim was to develop an uplifting and informative campaign that was contextually relevant and resonant for a wide range of communities,” adds Jocelyn Wyatt, CEO, IDEO.org. “By listening to the unique needs and concerns of various communities, and translating those considerations into campaign language, visuals, and modes of communication that are responsive to each setting, we created a unified global campaign that speaks to Alight’s values.”

To learn more about the IN OUR HANDS campaign, please visit @we.are.alight on Instagram or @WeAreAlight on Facebook, and to show your support, please visit www.wearealight.org/covid19response.

ABOUT ALIGHT
Established in 1978 by founder Neal Ball, Alight, formerly known as American Refugee Committee, provides health care, clean water, shelter, protection and economic opportunities to more than 3.5 million people in 17 countries each year. Alight believes in the incredible creativity, potential, and ingenuity of the displaced and works to shine a light on their humanity, the tremendous amount of good that’s already happening and the possibilities to do more. The organization exists to see and help every person make meaningful change in the world – from displaced and marginalized communities in Africa, Asia and the Americas to…anyone, anywhere. Learn more about Alight at www.wearealight.org.

Logo – https://mma.prnewswire.com/media/1193251/Alight_Logo.jpg

Unified specification on F5G to empower industry growth: Expert

BEIJING, July 9, 2020 /PRNewswire/ — A news report by China.org.cn on Unified specification on F5G to empower industry growth: Expert. Unified specifications on the fifth generation of the fixed network (F5G) should be formulated to meet rising demand for higher and faster broadband network and empower industrial growth, an expert said Wednesday. Dr. Jiang Ming, […] read more

Hikvision introduces dedicated series in its DeepinView camera line

Cameras in this Dedicated Subseries come equipped with multiple dedicated algorithms that can be selected and engaged discretely based on the needs of the installation, then switched as the security needs change HANGZHOU, China, July 7, 2020 /PRNewswire/ — Hikvision, an IoT solution provider with video as its core competency, today announced a brand-new addition […] read more

Soka Gakkai Joins with ITTO to Support Forest Restoration in Togo, West Africa

TOKYO, July 2, 2020 /PRNewswire/ — On July 1, 2020, Minoru Harada, President of the Soka Gakkai Buddhist organization, met with Dr. Gerhard Dieterle, Executive Director of the International Tropical Timber Organization (ITTO), for the signing of a memorandum to launch a reforestation project providing income opportunities for women’s groups in two rural areas of […] read more

The geopolitical threat may be catastrophic for the semiconductor industry; several European carriers proactively spoke out in support of Huawei

BEIJING, June 29, 2020 /PRNewswire/ — The escalating geopolitical tension between China and the US is threatening the security of the global supply chain. As COVID-19 rages worldwide, the role of telecom networks has heightened. 36Kr was invited to the webinar held by Total Telecom on June 18. This webinar brought in top global telecom […] read more

De Havilland Canada Delivers First Dash 8-400 Aircraft to TAAG Angola Airlines

Introduction of fleet of Dash 8-400 aircraft will support the growth of TAAG’s network Images and a video relating to this release will be available at https://dehavilland.com/en/media TORONTO, June 26, 2020 /PRNewswire/ — De Havilland Aircraft of Canada Limited (“De Havilland Canada”) today delivered the first of six Dash 8-400 aircraft to TAAG Angola Airlines […] read more

Medicom Announces UK Mask Manufacturing Facility in Alliance with British Government

MONTREAL, June 25, 2020 /PRNewswire/ — The Medicom Group, (“Medicom”), one of the world’s leading manufacturers of medical and respiratory masks, has announced the further expansion of its global footprint with the plan to open a new mask manufacturing facility in the United Kingdom this year. Established as Medicom HealthPro Limited, the factory will produce […] read more

Ecotrade Group Highlights Its Digital Catalytic Converter Pricebook Tool

DOVER, Del., June 25, 2020 /PRNewswire/ — Ecotrade Group recently acknowledged the growing popularity of its free pricebook app. Compatible with all devices, the Eco Cat App serves as an advanced search engine for pricing scrap catalytic converters in a wide variety of automotive makes and models. With 20,000 different catalytic converters inventoried and priced […] read more

Smile Train Partners Resume Life-Saving Cleft Surgeries In Africa

NAIROBI, Kenya, June 24, 2020 /PRNewswire/ — As government restrictions slowly lift in Africa and communities begin to return to normalcy, global cleft charity Smile Train is working with their local partners in Africa to resume providing life-saving, free cleft surgeries. While the world is different due to the COVID-19 pandemic, Smile Train’s top priority […] read more