Limpopo Spice Manufacturer on Mission to win over European Clients

Limpopo spices manufacturer and founder of Phuti Food Manufacturing company, Mr Phuti Lamola says that the main motivation behind the showcasing of his range of spices at the 27th edition of the Salon International de l'alimentation (SIAL) international Food Innovation Exhibition in Paris, is to establish new clients not only in France but the whole of Europe.

Phuti Food and Manufacturing is part of the 38 South African enterprises that are showcasing their products and services at SIAL that is underway in Paris, France.

Lamola says that his previous research has found that the French and South African taste buds point of view was synonymous and that he had figured SIAL Paris as not only the biggest but best platform from which to access international markets.

I established my enterprise in 2015 after cutting my teeth as a research and development agent and new product development coordinator for a leading retail brands company. It was through my exposure and observations at my previous employment where I realised that there was a gap wherein I could establish my very own spices manufacturing company. After resigning from my previous employer I embarked on an audacious path of promoting my company while it had not even taken off fully, said Lamola.

He adds that his ambitious journey included creating samples which he personally delivered to prospective clients for marketing purposes. This generated positive response which inspired him to purchase machinery and started delivering orders to retail stores.

In addition, Lamola says he has secured two interesting leads that he believes have a potential to turning into full orders.

The one prospective client is from Shanghai, China and the other is from Thailand. They have both taken samples to further interrogate and have resolved to be in contact beyond SIAL. The next promising lead is from a businessman from India who has requested a a quotation for a ton of spices. Details are still in the initial but I am positive that they will results into positive business transactions, he says.

Source: Department of Trade and Industry

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