A Fish Hoek-based Western Cape filmmaker Mr Mynard Kraak is upbeat about his trip to the forthcoming American Film Market which he will be participating in from 31 October - 6 November 2018. Kraak will be part of the Outward Film and Television Selling Mission to the United States of America organised and funded by the Department of Trade and Industry (the dti). The purpose of the mission is to attract foreign direct investment into the South African film industry.
The AFM, which takes place in Los Angeles, is internationally recognised as the world's largest film industry's business marketplace. It attracts about 8 000 filmmakers, sales agents, buyers, producers, directors, financiers, commissioners and distributors from across the globe.
I am excited about this trip because it is a great opportunity for us as filmmakers who are also looking at the business side of the television and film industry. Although I have been to the market before to extend my networks, I am looking forward to cementing and consolidating the relationships that I have established during my past visits, says Kraak.
He adds that the trip will provide him with an opportunity to meet distributors and financiers to discuss few projects which he has in development stage and hopes to get them into production next year.
My focus is predominantly on international co-productions. In the last three years I have been engaging with international companies to establish relationships for co-productions and co-ventures. I have several feature films that I am currently working on in partnership with a Canadian company. This week we were shooting one of these feature films, titled Shaidam. This collaboration opened more doors as we are working together on two other films, says Kraak.
He also says that he will be using the trip to Los Angeles to build new relationships and extend his networks further as his company, West Five Film, is in the process of establishing a new film studio in Cape Town.
We are looking at attracting international productions, particularly television series, to our studios and I will use the trip to speak to several companies with the aim of getting them to use our studios for their productions in future, says Kraak.
According to the Deputy Minister of Trade and Industry, Mr Bulelani Magwanishe, the mission to the USA is part of the dti's efforts to attract foreign investment into the South African film and television industry, and to promote South Africa as a favourite film shooting destination amongst international film studios.
The South African delegation's programme of activities at the AFM will include site visits to international studios and meetings with film stakeholders both of which are expected to result in inward investment into South Africa.
Source: Department of Trade and Industry